Do you have big plans to shop small this Saturday? If not, you should make some!
In case you haven’t heard, Saturday, November 26th is Small Business Saturday, and it’s being celebrated in your community and around the nation. This special shopping day has grown in stature since starting out in 2010. And that’s only appropriate, considering the number of small businesses in the U.S. continues to rise every year.
How much? According to the U.S. Small Business Administration, small businesses have seen their numbers increase by 49 percent since 1982. That’s an impressive rise, and it’s being fueled even more by Small Business Saturday.
Results from the fifth annual Small Business Saturday Consumer Insights Survey, recently released by the National Federation of Independent Businesses, show that more consumers than ever are aware of Small Business Saturday – 58 percent compared to the previous high of 55 percent in 2015.
The survey also revealed another interesting statistic. More than six in ten consumers who know about Small Business Saturday and who plan to shop locally on the day say they’re doing it mainly because they value the contributions small businesses make to their community.
Also revealed by the survey:
- On average, 33 percent of U.S. consumers expect to do their holiday shopping this year at small retailers.
- Additionally, 76 percent say they will visit at least one small business as part of their overall holiday shopping.
- And, 91 percent indicated that it’s important to them to support small, independently-owned bars and restaurants.
That’s obviously great news for small business owners. And it’s great news for the communities where they are located, since folks who spend their money locally are fueling the economies of their neighborhoods.
Make a difference in your community – get out and shop on Small Business Saturday!